How Newspapers and magazines can profit through online social networks Essay

How Newspapers and magazines can profit through online social networks (eg facebook) and expend their marketing - Essay Example In a qualitative study that attempts to explore the many ways in which users are experiencing the use of Facebook and Twitter in reference the The Sun and The Daily Telegraph, the ways in which the newspaper industry can find advantages to using online social networks will be examined. The explosion of the internet into a global phenomenon of information has created a substantial increase in the way that businesses can communicate about their services. As a business, the newspaper industry has the opportunity to take advantage of a great many advantages that the rise of social networks has provided. Services such as Facebook and Twitter provide a forum that can act as both a promotional tool and an outlet for information that the newspaper wishes to share. As well, the community can utilize the information in such a way as to create informed choices as to which newspaper represents their point of view in reporting. The study that is being undertaken has been designed to discuss the use of social networks, specifically Facebook and Twitter, in order to understand the way in which these two networks provide advantages to the readers for newspapers. Without an understanding of the experience, it will be more difficult in future research to interpret quantitative values. Therefore, this study has been designed to use a phenomenological approach in order to study the experience of the readership, rather than to only explore the statistical relationships. In using this form of research, it is hoped that a more clear understanding of the use of social networks for the media can be established. The study will use the interpretive stance on phenomenological research in order to provide the framework in which the study is developed. According to Bryman and Bell (2007, p. 20), the interpretive stance on phenomenological research can be determined through a sense of empathetic

COMMUNITY ASSESSMENT AND DIAGNOSIS Essay Example | Topics and Well Written Essays - 2500 words

COMMUNITY ASSESSMENT AND DIAGNOSIS - Essay Example This definition regards health to be a holistic concept that integrates physical, psychological, cultural, and social aspects. Primary health care (PHC) is the new paradigm upon which attainment of holistic health goals has become possible. Public health care rests on attainment of good health through community empowerment, coordination, prevention, and health education (Funnell, Koutoukidis, and Karen, 2008). Therefore, Ottawa Charter for Health Promotion-1986 and Alma-Ata Declaration-1978, have become frameworks upon which PHC builds and operates. Health assessment and diagnosis is part of primary health care, and this is vital specifically in designing, packaging, and implementing health care programs and policies. Therefore, a thorough understanding of health assessment and diagnosis is generally important as formidable foundation to attainment of good primary health care program or policy. Community Health Assessment In order to have a thorough understanding of the community, community assessment has become one way of understanding and conceptualizing community. Vollman, Anderson, and McFarlane (2007) describe community assessment as an organized, orderly, and logical process that involves coordinated attempts to understand a particular community. The role of community assessment cannot be ignored by any professional, since community assessment is associated with desire to identify desirable and undesirable factors that influence the health wellbeing of people in the community. At the same time, Hancock and Minkler (1997) ascertain that community health assessment plays role in generating information for change and subsequent empowerment (cited in Vollman, Anderson, and McFarlane, 2007). Community-as-Partner Model The model is based on Neuman’s model of total-person approach, which identifies (Anderson and McFarlane, 2010). Initially, the model was created as community-as-client model to i llustrate the need for public health nursing but was later renamed community-as-partner model to reflect aspects of primary health care (Anderson and McFarlane, 2010). The model integrates and reflects aspects of systems models whereby, different parts interrelate and function in unity but the larger (whole) system is considered greater than the sub-sets systems. The model integrates the four aspects of nursing - person, environment, health, and nursing. Community-as-partner model builds on two major factors ingrained in the model: community as partner, and the utilization of nursing process to work among community people (Anderson and McFarlane, 2010). Community assessment wheel Source: Anderson and McFarlane, 2010 As the model can depict, key concepts of the model include community core, eight interacting community subsystems, community stressors, and boundaries, which have been named as normal level of defense, flexible line of defense, and lines of resistances (Lundy and Janes, 2009). Core constitutes community people with their values, beliefs, and history, and in turn, the core influences and it is influenced by the eight inter-related subsystems. The subsystems include physical environment, education, safety and transportation, politics and governance, health and social services, communication, economics, and recreation (Lundy and Janes, 2009). Apart from carrying out assessment on these two aspects, community nurse is further required to conduct assessment of current stressors that largely make the community experience tension, normal level of d

The significance of empowerment and partnerships within the purview of Essay

The significance of empowerment and partnerships within the purview of the Social Work practice - Essay Example Also I will review the code of ethics and its impact on the practice of Social Work. Through the use of various literatures, I will examine the use of skills and values in Social Work practice as it affects service users, carers and other professionals. The Social Work profession promotes social change, problem solving in human relationships and the empowerment and liberation of people to enhance well-being. Utilising theories of human behaviour and social systems, Social Work intervenes at the points where people interact with their environments. Principles of human rights and social justice are fundamental to Social Work. (Bolton, 2003:2). It applies to Social Work practitioners and educators in every region and country in the world. In a similar vein, Wikipedia Encyclopedia (2006) states that a Social Worker is a "professionally trained person employed in the administration of charity, social service, welfare, and poverty agencies, advocacy, or religious outreach programs". Social Workers are employed by health agencies or just work voluntarily with communities; however a large number of Social Workers are employed by the government. I. Child, family, and school social workers: these are the workers who find foster homes for abused or neglected children. They also provide assistance to parents teaching them how to care for their children better. Most Social Workers in schools work as 'guidance counsellors' and offer students and teachers advice about learning, behavior and social problems, like bullying or shyness. II. Medical and public health Social Workers: these are the Social Workers who work in the health sector directly or indirectly helping people who are sick or who have had health problems for a long period of time. They give advice families about how to deal with their sick. III. Mental health and substance abuse Social Workers: clinical social workers as they sometimes called help people who are challenged with mental illness, upset feelings, or drug or alcohol abuse. They organize sessions involving talking- therapy with people in order to identify their problems and teach classes about how to make a budget, deal with anger, or get other life skills. No matter their focus, most Social Workers spend the day in an office and some are volunteers who have their own businesses or hold other job but have a passion for the work. Skills in Social Work. A skill is defined as the "ability to do something well and is usually gained through training or experience" (Encarta, 2005). Skills in Social Work can therefore be described as the relevant experience or ability needed to perform the functions of the profession. In her book Social skills, author Pamela Trevithick (2000) writes that "skills can be used in practice to enhance effectiveness and help

Mary Barnett case Essay Example | Topics and Well Written Essays - 750 words - 1

Mary Barnett case - Essay Example While analyzing the testimony of Caroline Hospers, it may consider that Mary Barnett was a frequent drinker and she was not a fit mother. It is also identified that Barnett lives without a husband and she had wild parties in her apartment. However, Hospers’ testimony that Barnett had gone to California ‘just to party and have a good time’ is her speculation only (Chaffee, â€Å"thinking critically†). This statement clearly indicates that Hospers’ is not in good touch with Barnett, and therefore her testimony might be biased. Therefore, Hospers’ claim that ‘the baby was not taken care of properly’ might also be a speculation. From the policeman’s testimony, it is pretty clear that Barnett was absolutely conscious of what she was going to do. She admitted to the policeman that she was aware of the fact that she was leaving her baby unattended in the apartment and she would not be coming back soon She also said that she had to get to California at all costs. Hence, it can be assumed that getting to California immediately was the first priority of Barnett and she decided to leave her baby in the apartment for a while. Although Barnett had visited her mother before she left the city, she did not try to ensure that her mother would look after little Alison. In the professional view of Dr. Parker, Barnett is competent to stand trial because her current depression and anxiety problems were induced by the guilt she feels for what she did. Dr. Parker undoubtedly states that Barnett ‘was mentally competent on January 23, when she left her child unattended’. There is no need to suspect the testimony of Dr. Parker because he is an experienced professional psychiatrist who has been involved in many judicial hearings to comment on the mental competency of the defendant. Alice Jones’ testimony reflects that Barnett had been suffering from many life difficulties since the birth of Alison. She adds that Barnett had increasingly depended on

Position arguments on immigration Essay Example | Topics and Well Written Essays - 1500 words

Position arguments on immigration - Essay Example Given the socio-cultural implications of this phenomenon, a critical assessment of the positive consequences of the immigration phenomenon must be done in relation to the host country and home country of the immigrants must be carefully done. As such, this paper aims to focus on the advantages of immigration by: firstly, elucidating the nature of immigration from a socio-cultural standpoint, and secondly, going through the specific advantages of immigration. From a more general perspective, immigration can help improve the economic status of the original country through the money being sent by migrants to their families. In this regard, disparity in wealth between developed and developing countries could be resolved. In addition to this, immigration can also enrich the host country’s cultural orientations through the influx of new ideologies and perspectives, thus, strengthening its social capital. The arrival of people with different socio-cultural backgrounds can indeed help people from the host country to analyze certain societal issues in a much wider perspective. This paper, therefore, wishes to zero in on these aforementioned benefits in order to bolster its thesis that promoting immigration is tantamount to recognizing the need to develop a more unified and open-minded global community. As highlighted in an online article entitled Immigration, one of the biggest benefits of immigration is tied with wealth distribution (Shah 1). For one, with the migrants’ perspective of getting any job that could allow them to earn a living, human capital of the host country is said to be reinforced. In fact, the migrants’ willingness to take on whatever job is available helps the host country fill up the areas that badly need workforce. In this regard, undermanned job functions are usually filled in by these migrants, thereby increasing the productivity of the industries involved. From a managerial

Hardins Argument Concerning Lifeboat Ethics Essay

Hardins Argument Concerning Lifeboat Ethics - Essay Example He also illustrates this fact with the example of a farmer, who cannot allow any more cattle in his meadow than its carrying capacity justifies. He argues that if a pasture is open to all, the right to use it will not be matched by a corresponding responsibility to protect it and it is not possible to expect everyone to use it with discretion. "In a crowded world of less than perfect human beings, mutual ruin is inevitable if there are no controls. This is the tragedy of the commons." (Hardin) Therefore, Hardin establishes his concept of 'the tragedy of the commons' in a highly convincing manner with ample illustrations and explanations and he maintains that an important task of education today should be the creation of an acute awareness of the dangers of the commons. One of the most significant interpretations of the arguments of Hardin concerning 'the tragedy of the commons' was offered by De Young in his article "Tragedy of the commons", in which the author comes up with serious criticisms of Hardin's arguments. According to De Young, Garrett Hardin's concept of the 'tragedy of the commons' has been important in understanding how humanity has come at the brink of several environmental catastrophes. He maintains that the dangerous situations in human life are the creations of the innocent behaviors of many individuals acting alone.

The Effectness of Nike Brand Marketing Essay Example | Topics and Well Written Essays - 10000 words

The Effectness of Nike Brand Marketing - Essay Example From this study it is clear that the Nike brand name and its swoosh logo is perhaps one of the most recognizable throughout the world along with those of Coca-Cola, Disney and Microsoft. Its products are greatly performing and currently, the brand is the market leader of its industry. The most recent market report places Nike comfortably ahead of Adidas, its closest competitor, with a 36 percent global sales as opposed to the latter’s 21.8 percent. Willigan credits much of this success to the fact that Nike is a champion brand builder, with its promotional slogans like â€Å"Bo Knows,† â€Å"Just Do it’† and â€Å"There Is No Finish Line,† -among others distinctive mantras- have moved beyond advertising into popular expression, demonstrating the extent of Nike’s intrusion in many people’s consciousness and how it has evolved.As the paper outlines  Nike’s history demonstrates a development and emergence of a quintessential   company. It was started by Philip Knight in his mother’s bathroom back in 1962 with the name Blue Ribbon Sports. From then until 1971, the â€Å"start-up† company was a fledgling player in the shoe industry. The year after, however, would radically change the fate of the shoe manufacturer. When William Bowerman, then a running coach at the University of Oregon, presented to Knight how a piece of malleable rubber on a waffle iron could actually enhance running performance, Knight took this presentation to heart, and Nike was born.... (MSNBC 2008) Willigan (2009) credits much of this success to the fact that Nike is a champion brand builder, with its promotional slogans like â€Å"Bo Knows,† â€Å"Just Do it’† and â€Å"There Is No Finish Line,† -among others distinctive mantras- have moved beyond advertising into popular expression, demonstrating the extent of Nike’s intrusion in many people’s consciousness and how it has evolved. Background Nike’s history demonstrates a development and emergence of a quintessential company. It was started by Philip Knight in his mother’s bathroom back in 1962 with the name Blue Ribbon Sports. From then until 1971, the â€Å"start-up† company was a fledgling player in the shoe industry. The year after, however, would radically change the fate of the shoe manufacturer. When William Bowerman, then a running coach at the University of Oregon, presented to Knight how a piece of malleable rubber on a waffle iron could actu ally enhance running performance, Knight took this presentation to heart, and Nike was born. Pinxten and Preckler (2006) chronicled this pivotal presentation: By attaching such a cushioning piece of rubber to the sole of the shoes, they would become both lighter in weight and more durable. In twelve years sales rose from $2 million in 1972 to $919 million by 1984. (p13) From the earliest stage of Nike’s history, promotions have been a fundamental part of its operations. This is best represented by the choice of Nike – the name of the Greek winged goddess of victory – as well as the swoosh logo, which, for its part, was designed largely for aesthetic purposes. This was, according to Gereffi and Korzeniewicz (1994), an